I Help Wirral Businesses Sell More Online.

From launching on Amazon to high-converting Shopify stores. Get 25 years of multi-million pound eCommerce experience working directly on your business.

Book a Free Strategy Coffee

About

Your local partner for profitable online growth.

I specialise in helping Merseyside businesses navigate the complexities of selling online. Whether you need to launch a high-converting Shopify store, protect your brand on Amazon, or dominate local Google search, I provide the senior-level strategy and hands-on support required to turn clicks into customers.

My Mission: Commercial Growth for Local Brands

After 25 years of managing multi-million pound P&Ls for major UK fashion brands, I’ve seen how easy it is for businesses to waste money on digital marketing that doesn’t convert. My mission is to bring that high-level commercial discipline to Wirral and Merseyside SMEs. I don’t just aim for ‘more traffic’; I focus on ‘more profit’ by aligning your Amazon strategy, web presence, and Google visibility with your actual business goals.

Services

Specialist services to grow your online revenue.

01

Amazon Marketplace & Brand Protection

I handle the end-to-end Amazon strategy that agencies often miss. This includes Trademarking and Brand Registry to protect your products, creating professional A+ Content, and optimising your FBA (Fulfillment by Amazon) margins to ensure every sale is profitable.

02

Shopify & E-commerce Operations

I build and optimise Shopify stores that do more than just look good. Drawing on my background in operational finance, I ensure your site manages inventory correctly, integrates with your accounts, and is technically structured to turn visitors into repeat customers.

03

Local Google Visibility & SEO

I ensure your business is the first one local customers see. By optimising your Google Business Profile and local search presence, I help Wirral and Merseyside service providers and retailers dominate their local market and drive more enquiries.

Stop guessing and start growing your online sales.

Book Your Free 30-Minute Strategy Call

WHY Work With a Commercial Expert?

Your Shopify Store, Built for Profit – Ready in 3 Weeks.

01

25 Years of Real-World Experience

I’ve managed multi-million pound brands and warehouse operations. I know what happens after the “buy” button is clicked

02

Direct Expert Access

You won’t be passed to a junior account manager. You deal directly with me, ensuring your strategy is handled by a senior professional.

03

Commercial Margin Focus

I focus on your net profit, not just traffic. I help you understand your unit economics so every sale makes you money.

Trusted by Business Owners

Real results from 25 years of helping brands grow profitably

James didn’t just ‘optimise’ our listings; he secured our brand through Amazon Brand Registry and fixed our margin issues. We finally have a protected, profitable channel.

Lee McCannDirector at Anywhere Group

Switching to James’s Shopify strategy was a turning point. He understands the back-end inventory and profit, not just how the site looks. Our revenue increased by 145%

Paula FisherOwner at Magoriums Emporium

Get In Touch

Ready to turn your online store into a profitable business?

I help Wirral and Merseyside businesses move past the ‘setup’ phase and into real growth. Contact me today for a free 30-minute consultation to discuss your Amazon or Shopify strategy and how we can optimise your margins and sales.

Get A FREE 30 Minute CONSULTATION