25 Years of Real-World eCommerce & Commercial Experience
When you work with me, you don’t deal with junior account managers or offshore developers. You deal directly with a senior partner who has managed multi-million pound business operations. My journey began in 2000, and over the last 25 years, I’ve moved from building websites to owning the full commercial strategy for high-growth UK brands.
I specialise in Shopify and Amazon because they are the most powerful tools for growth—but I don’t just focus on the tech. I use my background in ‘Operational Finance’ to ensure your store is built for profit, not just traffic. Whether it’s protecting your brand on Amazon or building a Shopify store that manages your inventory and margins, you are hiring a veteran who understands the bottom line, not just the code.
Our Value
Why my experience matters to you:
- A “Safe Pair of Hands”: With 25 years in the industry, I have managed multi-million pound P&Ls and teams of 15. I’m not just a developer; I’m a commercial operator who ensures your business is secure, compliant, and built on a foundation of proven financial logic.
- Commercial Growth: I don’t just chase “clicks” or “trends.” I use my background in operational finance to focus on your net profit. Whether it’s SKU-level margin analysis or Amazon Brand Registry, I build strategies that protect your brand and improve your bottom line.
- Local Partnership: Based in the Wirral, I provide the senior-level expertise of a big-city agency with the personal touch of a local consultant. You deal directly with me—a partner who understands the Merseyside business landscape and is personally invested in your profitable growth.